NIOD – Sleep & Skin Health. Speculative advertorial illustration project
This project explores the relationship between sleep quality, skin regeneration, and emotional wellbeing through conceptual product-centered illustration.
Developed as a speculative advertorial response to NIOD’s article on sleep and skin ageing, the project investigates how science-based skincare communication can feel both clinically informed and emotionally resonant.
Context
NIOD is a science-driven skincare brand known for communicating complex cosmetic chemistry and biological processes through research-oriented language and product development.
NIOD is a science-driven skincare brand known for communicating complex cosmetic chemistry and biological processes through research-oriented language and product development.
Goal
To translate scientific information about sleep deprivation, stress, and skin ageing into an emotionally engaging visual metaphor suitable for editorial and advertorial communication.
To translate scientific information about sleep deprivation, stress, and skin ageing into an emotionally engaging visual metaphor suitable for editorial and advertorial communication.
Concept
The sleeping figure creates a visual connection between rest and cellular repair, while the serum bottle functions both as product and symbolic support system.
The sleeping figure creates a visual connection between rest and cellular repair, while the serum bottle functions both as product and symbolic support system.
Inspired by the article:
“The Impact of Sleep on Skin Ageing” by NIOD.
“The Impact of Sleep on Skin Ageing” by NIOD.
Art direction: Ollie Hirst
