Next Journey: Business Travel with Social Impact.
Speculative website illustration project
Developed as a speculative branding and editorial illustration project for Next Journey, the work investigates how a travel platform can communicate corporate responsibility without relying on conventional charity imagery.
Context
Next Journey is a business travel platform that reinvests one third of its profits into funding first-time journeys for people who otherwise would not have the opportunity to travel. The project combines commercial travel services with measurable social impact.
Goal
To create an illustration for the business travel page that communicates the connection between corporate travel and meaningful contribution through visual storytelling.
Concept
The Business Travel page uses the travel ticket as a visual metaphor: an ordinary business trip gives a possibility for someone else's first journey, transforming travel into something with lasting meaning.
